In the early seventies, the discovery of petroleum transformed the Gulf countries into booming economies. Foreseeing a prosperous future in the newly-formed federation, United Arab Emirates, Hussein Adam Ali decided to establish the country’s first perfume manufacturing company in collaboration with Swiss perfumery giant, Givaudan Roure, the latter providing technical expertise and know-how to the new fledgling Arabian Perfume House. This alliance between an Arab pioneer and a European perfumery giant gave birth to Swiss Arabian Perfumes Group (SAPG).
Nearly forty years on, Hussein Adam Ali’s two sons carry on the responsibility of keeping this Arabian legacy alive, and expanding the company to new horizons. What started as a simple trading house with only three employees, is now a thousand strong company with functional “experts” in every area of perfume making. Using the most advanced machinery with a highly qualified quality assurance staff allows us to maintain an edge over others.
The resultant depth of our experience in creating trendsetting perfumes is without parallel amongst our peers. Add to this our stringent adherence to ISO 9000 standards, SAPG being the first perfume company to achieve this distinction in the region, and you have superior quality products that meet the highest level of customer expectation.